Strategy for medicines that need to reach patients, and the companies that bring them there.
Panonium helps pharmaceutical and biotech companies win pricing and reimbursement, build health-economic evidence, and make sound business decisions across Europe and Latin America.
Four lines of work, one senior team on every project
Engagements are run directly by the founder. No hand-off to junior staff after the pitch.
Market access strategy
Payer value stories, pricing and reimbursement strategy, launch sequencing and country-level access plans for new medicines and biosimilars.
- GVD
- P&R
- Launch sequencing
- Objection handlers
HTA & health economics
Cost-effectiveness and budget-impact models, network meta-analyses and complete HTA submission dossiers, adapted to each agency's methods guide.
- CEA
- BIA
- NMA
- HTA dossiers
Real-world evidence
RWE strategy, study design and independent vetting of data partners, so you know a registry or patient cohort is real before you pay for it.
- Evidence gap analysis
- Data-partner due diligence
- Registries
Business advisory
Business strategy, partnerships and capital-structure questions for life-science companies, including commercial assessment of licensing and acquisition targets.
- Strategy
- Partnerships
- Deal assessment
Payer, agency and client-side experience since 2013
The work starts from knowing how a reimbursement decision is actually made, having sat on the payer side of the table first.
Health insurance fund
Three years inside a Croatian health insurance fund, seeing reimbursement from the payer's side.
Consulting, London
Market access consulting at McCann Health for global pharmaceutical brands.
Global launches
Global Market Access Solutions: client-side, full-time work on oncology product launches.
Panonium
Founded in Zagreb to offer the same work directly to pharma and biotech teams.
How a project runs
Scoping call
We agree the decision the work has to support, the markets and the deadline.
Proposal
A fixed scope with deliverables, timeline and price, usually within a week.
Delivery
Weekly check-ins, drafts early, and models you can open and audit yourself.
Handover
Final files, a walkthrough for your team and support through the agency's questions.
Tell us what decision you need to support.
A short description of the product, indication and target markets is enough to start. We reply within two working days.